Airtime is an idea that does not claim to be anything but what it truly is. It is not about the flash, not about the props, not about who’s who. It is about appreciating the opportunity to express interests and creating imagery through the ideas that are generated during that process.
Airtime is still being defined and seems to grow in sequence with those who influence it directly. We are not out to impress, to make statements that we know are farfetched, or to pass off ideas as our own. We simply analyze what has an influence on us and develop concepts that reflect them.
We focus on the “broadcast for the public good” campaign because we feel there is apparent continuity between the purpose of mass media and the purpose of putting on a piece of clothing. In order to be heard there has to be an effort to speak out and for your message to reach a large amount of people, there needs to be a sense of confidence, legitimacy, and trust that comes along with it.
Our ideas are broadcast for the public good because we feel they align with these feelings and although our company is still being molded, we understand the direction to take and most importantly have fun striving for it.
-ARTM